AdTattle

For freelancers running Google Ads for clients

Google changed your client's campaign. Your client noticed first.

Auto-applied recommendations, spend spikes, conversions dropping to zero. AdTattle reads every client's change history once a day and emails you what Google did on its own.

Start watching my clients
  • 7-day free trial
  • $99/month for 3 clients
  • Business use only, not available in the UK yet
Example alert — not a real client

Change history · Acme Plumbing · 14 Oct

  1. 02:58anna@acmeBid adjustment +5%, mobile
  2. 03:12BY GOOGLEAuto-applied: add broad match keywords
  3. 09:40youPaused ad group “Drains – old”
  4. 11:02youAdded negative keyword “free”

──► 1 alert sent to your inbox

From: AdTattle <[email protected]>

Acme Plumbing — Google made 1 change on its own

  • 14 Oct 03:12
    by Google · auto-applyCampaign "Search – Emergency": applied the recommendation "Add broad match keywords"
  • Yesterday
    spendAccount spend $212 — outside the last 28 days' range of $90–140

Read-only. AdTattle cannot change anything in this account.

  • By Google · auto-applied: add broad match keywords
  • Spend yesterday $212 · usual $90–140
  • Conversions yesterday: 0 · usual 6–11
  • By Google · auto-applied: raise budget
  • Read-only · AdTattle changes nothing

Sound familiar?

Incident 01

“Why did our CPA double?”

You find out from the client. Then you find out Google auto-applied a broad-match recommendation last week.

Incident 02

Change history, one account at a time.

Checking every client every morning is the job nobody bills for, so it happens on Fridays. Sometimes.

Incident 03

Turning off auto-apply isn't the end of it.

New features arrive switched on, settings change without anyone on your side touching them, and conversions can quietly stop. None of that asks you first.

How it works

  1. Your client adds us as a read-only user.

    In Google Ads → Admin → Access and security, they add [email protected] with Read only access. We can see; we can't change anything.

  2. Every day we read what changed.

    Change history for the last 30 days, spend and conversions for each client account.

  3. You get one email when something's off.

    A change Google made on its own, spend outside its usual range, or conversions dropping to zero — with the client account and what happened.

Daily checks. Data can be up to 24 hours behind Google Ads.

What AdTattle watches

One email a day, only when there's something to look at. Each alert says which client and what happened; for a change Google made, also the campaign and what changed — so you have the answer ready when the question comes.

  • by GoogleChanges made by Google, not by you — auto-applied recommendations and other automated changes that show up in change history
  • spendDaily spend outside the range of the previous 28 days
  • conversionsConversions dropping to zero for a day when the account usually has them

One plan. Three clients.

Try it for 7 days. Cancel any time from the billing page.

AdTattle

For 3 client accounts.

$99/month+ VAT where applicable

  • Up to 3 client Google Ads accounts
  • Daily email alerts
  • Read-only access, granted by your client
  • Remove a client any time; their data is deleted within 30 days
Start watching my clients

More than 3 clients? Email [email protected].

Google Ads only for now.

Questions

Can AdTattle change anything in my clients' accounts?

No. Your client adds [email protected] as a Read only user — Google Ads itself stops that user from changing anything. We read change history, spend and conversions.

How is this different from other alert tools?

AdTattle does one thing: tells you what Google changed on its own, once a day, without write access to the account. If you need hourly pacing alerts or Meta today, a pacing tool is the better fit.

Why not just turn off auto-apply recommendations?

Do — it's free and it helps. It doesn't cover other changes Google makes on its own, spend running away for other reasons, or conversions that stop coming in. And you still have to remember to check every client.

There's a free script that does this.

There are good ones. You install and maintain them in every account, and they email whatever they find. AdTattle needs one read-only invite per client and watches spend and conversions too.

What about Meta Ads?

Google Ads only for now. If you need Meta, press “Need Meta Ads too?” — we count those to decide what to build next.

How fast are alerts?

Once a day. Google Ads data can be up to 24 hours behind, so this is a daily check, not a pager.

What do you do with the data?

We read only what the alerts need: change history, spend and conversions. Access is a read-only user your client can remove at any time; we hold no passwords for client accounts. What we store is encrypted at rest. We never sell data. Remove a client and we delete their data within 30 days, or sooner if you ask. We act as your processor — see the privacy policy and our DPA.

Who is it for?

Businesses only — freelancers running Google Ads for clients. Sign-up from the UK is closed for now.

Can I cancel?

Any time from the billing page. Cancel during the 7-day trial and you pay nothing; after that you keep access to the end of the paid month. Refunds within 14 days of a payment — see the refund policy.

Hear it from AdTattle, not from your client.

7 days free, then $99/month for 3 client accounts. Read-only, cancel any time.

Start watching my clients
  • 7-day free trial
  • $99/month for 3 clients
  • Business use only, not available in the UK yet

Built by Konstantin, a solo developer in Lisbon. Questions go straight to me.